Source: The Metro online article.
Audience: Young adults and commuters.
Strategy: Using the 'shock factor' that is the gay sex scene within the movie to attract attention and intrigue.
Source: British film blog article.
Audience: Film lovers
Strategy: Using Daniel Radcliffe's star power to gain interest and attention.
Source: The Daily Telegraph online.
Audience:British, middle-class, educated adults.
Strategy: Using Venice film festival and a review to inform the readers.
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