Our Audience

We thought that there was definitely a gap in the market for alternative genres, and more and more alternative sounds were reaching and appealing to wide audiences. An alternative genre, which has yet to take off in the UK market (as opposed to the US market) is PBR&B, which delves in hip hop, dubstep, R&B and soul. As a group we thought that this was a good combination, and a genre with a combination of genres within it would attract and appeal to more audiences. The images below show our progress in our production meetings:

Notes from meetings discussing our core audience: PBR&B fans, and our secondary audience: British 16-late 20 year olds. We thought this secondary audience group would be a good target as they are young and more open-minded; not having established rigid music tastes generally. As our genre is an accumulation of genres and sounds, this would appeal to them.