My name is Ysabel Hudson Searle (candidate number 0331) and this is my Media Studies coursework blog, featuring my ongoing work. I am in Group 2, along with Harry Kettenis (0390), Matthew Romo (1660) and Joshua Stevens (0796). This is the link to our live facebook page: Group 2's Facebook Page.
You can use the labels down the side to navigate your way through my blog.
Friday, 29 November 2013
Online Marketing: Kill Your Darlings
Source: The Metro online article.
Audience: Young adults and commuters.
Strategy: Using the 'shock factor' that is the gay sex scene within the movie to attract attention and intrigue.
Source: British film blog article.
Audience: Film lovers
Strategy: Using Daniel Radcliffe's star power to gain interest and attention.
Source: The Daily Telegraph online.
Audience:British, middle-class, educated adults.
Strategy: Using Venice film festival and a review to inform the readers.