My name is Ysabel Hudson Searle (candidate number 0331) and this is my Media Studies coursework blog, featuring my ongoing work. I am in Group 2, along with Harry Kettenis (0390), Matthew Romo (1660) and Joshua Stevens (0796). This is the link to our live facebook page: Group 2's Facebook Page.
You can use the labels down the side to navigate your way through my blog.
Friday, 29 November 2013
Online Marketing: The Hobbit
Source: The Metro online.
Audience: Young adults and commuters.
Strategy: Using Ed Sheeran to promote the film and the soundtrack.
Source: The Mirror online.
Audience: Working class adults, mainly male.
Strategy: Promoting the trailer.
Source: Feature article from The Empire magazine.
Audience: British film fans.
Strategy: Feature article to promote and inform on the movie.