My name is Ysabel Hudson Searle (candidate number 0331) and this is my Media Studies coursework blog, featuring my ongoing work. I am in Group 2, along with Harry Kettenis (0390), Matthew Romo (1660) and Joshua Stevens (0796). This is the link to our live facebook page: Group 2's Facebook Page.
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Friday, 29 November 2013

Online Marketing: The Hobbit

Source: The Metro online.
Audience: Young adults and commuters.
Strategy: Using Ed Sheeran to promote the film and the soundtrack.

Source: The Mirror online.
Audience: Working class adults, mainly male.
Strategy: Promoting the trailer.

Source: Feature article from The Empire magazine.
Audience: British film fans.
Strategy: Feature article to promote and inform on the movie.

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