Tracking

Source: Warner Bros.
Date: 23rd December 2013
Location: Lambeth (Railway bridge)

Audience: Anyone driving or passing by that area - it is pretty impossible to miss.

Unfortunately this image is very unclear and I didn't get the images I had hoped to, as I was in a moving car at the time. However, you can just about make out the four billboard advertisements for The Hobbit. This whole area was just absolutely bombarded with 'The Hobbit' advertisements and the opposite side of this bridge was the similarly set.  Here is a picture of the area itself, and so you can see the amount of billboards available (in this photo similarly, Kick-Ass 2 have taken up all of the billboards) 

Both of these photos were found by myself on Google Maps after I tracked down the location of the photo I took, to enhance my description of the area.

Tracking

Source: Warner Bros.
Date: 2nd December 2013 (evening)
Location: Channel 4
Audience: Everyone watching Channel 4

Tracking

This actually changed several times with different variations of this advertisement, with different characters, like the dragon Smaug and Gandalf.

Source: Warner Bros.

Date: 16th December 2013 (evening)

Location: Covent Gardens tube station (by the lifts)

Audience: Any passers by(as it was by the lifts, anyone standing waiting for a lift would see this), commuters, those going out etc

Online Marketing: The Hobbit

Source: The Metro online.
Audience: Young adults and commuters.
Strategy: Using Ed Sheeran to promote the film and the soundtrack.


Source: The Mirror online.
Audience: Working class adults, mainly male.
Strategy: Promoting the trailer.


Source: Feature article from The Empire magazine.
Audience: British film fans.
Strategy: Feature article to promote and inform on the movie.

The Hobbit: Desolation of Smaug

UK release date:
13th December 2013

Institutions behind the film's production and distribution: 
-Production:
New Line Cinema,
Metro-Goldwyn-Mayer (MGM),
Wingnut.

-Distribution:
Warner Bros. - Worldwide:
-Warner Bros. Entertainment (2013) (Canada) (theatrical)
-Warner Bros. (2013) (Germany) (theatrical)
-Warner Bros. (2014) (Japan) (theatrical)
-Warner Bros. (2013) (Netherlands) (theatrical)
-Warner Bros. (2013) (Singapore) (theatrical)
-Warner Bros. (2013) (USA) (theatrical)
Cocinsa (2013) (Nicaragua) (theatrical)
Forum Hungary (2013) (Hungary) (theatrical)

Film production budget:
$250,000,000 by MGM and New Line Cinema.

Nationality of the film:
American.

Kind of production:
Big budget Hollywood blockbuster.

Connections with other films:
'The Hobbit: An unexpected journey' was the first of the franchise.

Director:
Peter Jackson.

Star cast:
Benedict Cumberbatch - as Smaug/The Necromancer
Martin Freeman - as Bilbo Baggins
Ian McKellen - as Gandalf
Christopher Lee - as Saruman
Andy Serkis - as Gollum
Orlando Bloom - as Legolas
Cate Blanchett - as Galadriel
Stephen Fry - as the Master of Laketown
Richard Armitage - as Thorin Oakenshield

Plot:
It is the continuation of the adventure of 'The Hobbit: An unexpected journey' as they begin on a quest to reclaim the lost Dwarf Kingdom of Erebor, with the many fantastical creautres that they come across and also the ring which comes into Biolbo's possession. They must defeat the dragon Smaug. 

Target audience:
Followers of the first film, later trilogy (The Lord of the Rings) and the books will enjoy this film, but also those, of all ages, who love fantasy and adventure.