We decided that are artist image would be similar to the photos below:
This is quite an urban style, with an emphasis on urban fashion and attitude, which conforms to conventions of the females within the PBR&B genre, and therefore will make her instantly recognizable and distinguished. However, we didn't want to over-sexualize our artist, which is what can often happen within the genre.
This Worlde image shows the type of person we want our artist to be:
This is a summary of our key decisions when creating our artist: